Yamaha has been part of the Festival Internacional Cervantino since 2011, reaffirming its commitment to music as a universal language. Its collaboration enhances the artistic, academic, and technical experience of the festival, providing top-quality instruments and sound equipment that allow artists to share their talent under the best conditions. Additionally, it supports young Mexican musicians from Yamaha Music School, who have shone on the festival’s historic stages.

Founded on the principle of inspiring passion and enriching lives, Yamaha is a global company dedicated to music and sound. Guided by values of innovation, excellence, and cultural commitment, it seeks to create experiences that connect people and spark creativity and emotion on every stage.

Since 2019, MEGA has supported the Cervantino with the conviction that connectivity and technology are bridges that bring art and culture closer to more people. Thanks to its support, festival venues have high-speed internet that enables the transmission, dissemination, and access to performances, strengthening the festival’s connection with both national and international audiences.

As a leading Mexican telecommunications company, MEGA provides internet, telephone, and television solutions that drive communication and innovation. With a vision focused on technological development and digital inclusion, it promotes access to tools that transform people’s lives, always guided by values of service, proximity, and social responsibility.

Mazda has participated in the Cervantino since 2014, and over five editions it has supported the mobility that makes the festival’s magic possible. Its backing ensures the safe and reliable transport of artists, equipment, and collaborators, allowing art and culture to move freely, stylishly, and energetically through the streets of Guanajuato.

Rooted in Japan with a global vision, Mazda has evolutionized the automotive industry with its human-centred design philosophy and commitment to sustainability. Its mission is to create vehicles that inspire and connect, generating excitement and enriching people’s lives. Innovation, excellence, and respect for the environment guide every step it takes.

With the participation of Fundación FEMSA, Colección FEMSA, Coca-Cola FEMSA, OXXO, Tiendas Bara, and Caffenio, Fundación FEMSA is one of the Cervantino’s strongest partners. Its comprehensive support for culture, community, and sustainability strengthens the festival through projects that aim to amplify social impact, bring art to more people, create memorable experiences, and support the event’s infrastructure.

FEMSA is a leading Mexican company with an international presence in sectors such as beverages, commerce, and health. Through Fundación FEMSA, it promotes cultural, educational, and sustainability projects across Latin America. Guided by values of innovation, social commitment, and collaboration, FEMSA generates both economic and social value, leaving a positive mark in every community where it operates.

For the third time, HONOR joins the Cervantino as a technological partner, providing innovation in smart devices that allow audiences to capture, share, and experience the festival from new perspectives. Its support connects artistic tradition with the digital future, bringing culture closer to new generations.

Founded in 2013, HONOR is a global technology brand offering high-performance smartphones and smart devices. With a mission to create a smart world for all, it integrates design, quality, and innovation into every product. Guided by trust, cutting-edge technology, and accessibility, HONOR empowers people through technology and strengthens the connection between culture and community.